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Top 5 Ranking Factors of google.com

Top 5 Ranking Factors of google.com

Top 5 Ranking Factors
  • Keyword Focused Anchor Text from External Links73% very high importance
     
  • External Link Popularity (quantity/quality of external links)71% very high importance
     
  • Diversity of Link Sources (links from many unique root domains)67% very high importance
     
  • Keyword Use Anywhere in the Title Tag66% very high importance
     
  • Trustworthiness of the Domain Based on Link Distance from Trusted Domains (e.g. TrustRank, Domain mozTrust, etc.)66% very high importance
     

Top 5 Negative Ranking Factors
  • Cloaking with Malicious/Manipulative Intent68% very high importance

     
  • Link Acquisition from Known Link Brokers/Sellers56% high importance

     
  • Links from the Page to Web Spam Sites/Pages51% moderate importance

     
  • Cloaking by User Agent51% moderate importance

     
  • Frequent Server Downtime & Site Inaccessibility
     

51% moderate importance


Top 5 Most Contentious Factors
  • Cloaking by Cookie Detection      16.3% strong contention
  • Cloaking by JavaScript/Rich Media Support Detection      15.4% moderate contention
  • Hiding Text with same/similar colored text/background     15.3% moderate contention
  • Cloaking by IP Address      15.3% moderate contention
  • Cloaking by User Agent      15.2% moderate contention
Overall Ranking Algorithm
  • 24% Trust/Authority of the Host Domain
  • 22% Link Popularity of the Specific Page
  • 20% Anchor Text of External Links
  • 15% On-Page Keyword Usage
  • 7% Traffic and Click-Through Data
  • 6% Social Graph Metrics
  • 5% Registration and Hosting Data
分类:SEO NEWS | 固定链接 | 评论: 0 | 引用: 0 | 查看次数: 2

Leveraging Syndicated Content Effectively

You see an amazing story somewhere in the vastness of  the web and you think to yourself: "Man, that would be perfect for my readers! It'd get great traffic and my customers/advertisers would love it!"

Now, how do you syndicate that content on your site (fairly and legally) without running into the traditional problems of duplicate content, link-back requirements, etc...all things that can really hamper the likelihood of SEO traffic for the content?  Watch this week's Whiteboard Friday to learn some great strategies for getting maximum impact out of content you license (and watch this older one if you have content you want to license out). There are lots of options and it's important you know your options if you want to achieve your goals.

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分类:SEO NEWS | 固定链接 | 评论: 0 | 引用: 0 | 查看次数: 1

Baidu launched search marketing standards

Baidu launched search marketing standards - crack down on acts of 2009-09-22 10:08 first SEO video chat rooms reported that September 21 news sources, this week, Baidu will join the China Internet Association, the China Communications Standards Association, jointly issued China's first "search marketing standards and norms," from the search engine marketing (SEM) professional knowledge and terminology, and the SEM's steps include the preparation, implementation, post-evaluation sessions were standardized. It is reported that this standard after a year of preparation, the Internet Society, Communications Standards Association, participated in the standards throughout the proposal, review and revision.
Bit network from Baidu insiders understand that, in addition to search marketing to standardize, the other a follow-up action is on the market for medium and small SEM company norms, through certification, system training, and enhance the area of normality. However, this qualification may not be mandatory, the industry chain participants can voluntarily choose whether to join the certification "coalition."

This can be seen as Baidu SEM for small and medium companies a "incorporate" action, but also be able to "attack" on those irrational phenomena.

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Tags: baidu seo

分类:SEO NEWS | 固定链接 | 评论: 0 | 引用: 0 | 查看次数: 3