<![CDATA[Seo - SEO NEWS]]> http://www.imseomaster.cn/ zh-cn PBlog2 v2.4 Seo http://www.imseomaster.cn/images/logos.gif http://www.imseomaster.cn/ Seo http://www.imseomaster.cn/article/14.html <![CDATA[Top 5 Ranking Factors of google.com]]> your@email.com(qweasd123) Sun,11 Jul 2010 09:24:52 +0800 http://www.imseomaster.cn/default.asp?id=14

Top 5 Ranking Factors of google.com

Top 5 Ranking Factors
  • Keyword Focused Anchor Text from External Links73% very high importance
     
  • External Link Popularity (quantity/quality of external links)71% very high importance
     
  • Diversity of Link Sources (links from many unique root domains)67% very high importance
     
  • Keyword Use Anywhere in the Title Tag66% very high importance
     
  • Trustworthiness of the Domain Based on Link Distance from Trusted Domains (e.g. TrustRank, Domain mozTrust, etc.)66% very high importance
     

Top 5 Negative Ranking Factors
  • Cloaking with Malicious/Manipulative Intent68% very high importance

     
  • Link Acquisition from Known Link Brokers/Sellers56% high importance

     
  • Links from the Page to Web Spam Sites/Pages51% moderate importance

     
  • Cloaking by User Agent51% moderate importance

     
  • Frequent Server Downtime & Site Inaccessibility
     

51% moderate importance


Top 5 Most Contentious Factors
  • Cloaking by Cookie Detection      16.3% strong contention
  • Cloaking by JavaScript/Rich Media Support Detection      15.4% moderate contention
  • Hiding Text with same/similar colored text/background     15.3% moderate contention
  • Cloaking by IP Address      15.3% moderate contention
  • Cloaking by User Agent      15.2% moderate contention
Overall Ranking Algorithm
  • 24% Trust/Authority of the Host Domain
  • 22% Link Popularity of the Specific Page
  • 20% Anchor Text of External Links
  • 15% On-Page Keyword Usage
  • 7% Traffic and Click-Through Data
  • 6% Social Graph Metrics
  • 5% Registration and Hosting Data
]]> http://www.imseomaster.cn/article/7.htm <![CDATA[Leveraging Syndicated Content Effectively]]> your@email.com(admin) Mon,19 Apr 2010 21:41:16 +0800 http://www.imseomaster.cn/default.asp?id=7
Now, how do you syndicate that content on your site (fairly and legally) without running into the traditional problems of duplicate content, link-back requirements, etc...all things that can really hamper the likelihood of SEO traffic for the content?  Watch this week's Whiteboard Friday to learn some great strategies for getting maximum impact out of content you license (and watch this older one if you have content you want to license out). There are lots of options and it's important you know your options if you want to achieve your goals.









PS - The folks over at Market Motive put out some great online marketing training courses and have kindly offered SEOmoz readers a discount for the next Master Certification which starts Monday April 19.

The courses are 100% online and include 90-days of  lessons with some top people including Avinash Kaushik, Todd Malicoat, Bryan Eisenberg and more.  SEOmoz readers can use corporate access code "CERT30SEOMZ" to save $500 off the Master Certification course.
]]> http://www.imseomaster.cn/article/baiduseo.htm <![CDATA[Baidu launched search marketing standards]]> your@email.com(admin) Sat,12 Dec 2009 22:23:31 +0800 http://www.imseomaster.cn/default.asp?id=4 Bit network from Baidu insiders understand that, in addition to search marketing to standardize, the other a follow-up action is on the market for medium and small SEM company norms, through certification, system training, and enhance the area of normality. However, this qualification may not be mandatory, the industry chain participants can voluntarily choose whether to join the certification "coalition."

This can be seen as Baidu SEM for small and medium companies a "incorporate" action, but also be able to "attack" on those irrational phenomena.

In fact, parasitic on the search marketing for small and medium companies on the list goes on. From 2003 to 2009 years, SEM emerge once the field of SEM thousands of small companies, they have tens of thousands of SMEs "in the search engine how to more efficiently put into advertising" services. Especially from 2005 onwards, a large number of spam SEO agencies flooded, and many scattered SEO organizations to pursue the interests of research Bug search engines to improve your site rankings.

Speculation, Baidu's announcement accreditation standards and attempt to try to approach the aim is to hope that, through a "legal" search marketing standards, to eliminate many gray SEO irresponsible behavior. At the same time, Baidu also took the opportunity to enhance their search marketing industry chain of the right to speak.
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